The Helix Project will transform under used land between Falkirk and Grangemouth into a thriving urban greenspace covering some 300 hectares incorporating woodland, allotments, miles of new pathways, sports facilities, event spaces and two 35m tall horses head sculptures. With so much on offer across such a vast area it was becoming difficult to enable the local and wider community to understand exactly what was happening and provide a definition as to what the Helix was.
Room60 were commissioned to produce a short animation that would giving an idea of the experience of a day at the Helix, conveying the completed site as an exciting place to be, and the international tourist destination it's hoped it will become. We met and consulted with a disparate client group and project artists to pull together a narrative that we felt mirrored and represented the vision they all had despite a varying range of opinion.
The final animation was seen as a way to encourage investment in the project as well as for community engagement and consultation, reinvigorating a passion for the Helix and its future.